Hip-Hop community has always been a secret society w/ its own code. But ever since the culture stopped being a ghetto secret, a lot of “laws” have been questioned. Eventually, today we've got lots of controversy in the game. Without a doubt ghostwriting is one of the most controversial phenomena. Discussing this issue has been like some kind of taboo for years. A lot of people still argue if ghostwriting is a positive or negative phenomenon in Hip-Hop.

First off, there are two totally different “types” of ghostwriting. The history of Hip-Hop knows lots of cases when a successful artist ghostwrote songs for others, either to prove his lyrical skills or to express himself differently participating in “unique” projects. Emcees like Nas, Jadakiss, The Game, Jay-Z, Mase, Smitty, T.I., The D.O.C., Royce Da 5’9” & many others ghostwrote “a song or two” in their careers. This kind of “collabo” can also be a great way for up-and-coming artists to become well connected & well respected inside of the industry, since sometimes the rap game is more about who you know than who you are & being supported by heavyweights can play a huge role in artist’s career.

But every medal has its reverse & the music industry often creates a mirage. It takes a person w/ certain “star qualities” like marketable face & personality, nice delivery and creates a “star” when in reality that “artist” has nothing to do w/ emceeing.

This “Poet vs. Entertainer” issue is exactly what bothers Hip-Hop community so much. Hip-Hop culture… and rap music in particular is a lot more than just entertainment. Emcees have always been ghetto poets, people who could make a difference using the power of the spoken word. Emceeing is all about being a multitalented player… real MVP. You can't be just a good performer or just a good lyricist or just a “natural-born star”. Nah, it's not the case. The rap game is a survival of the illest. Only chosen ones came to the game, changed it & stayed there forever. 

So who's a ghostwriter? Is he a friend or a foe? At this moment, ghostwriters indisputably are the warriors of the invisible front called lyricism. The rap game doesn't recognize being #2; it has no mercy for everything fake. That's why rappers come & go but emcees stay forever and ghostwriting is just a new level of the game called ”Hip-Hop Vs. The Industry”. I bet y'all already know who's gonna win…

Making history is not about being “big” at a certain point in time; it's about making a difference that will live through decades & centuries. And this is exactly what Apollo The Great managed to do w/ his latest mixtape “H.I.M. (History Is Made)”. Being a “rap clone” ain't an option for him, that's why Apollo invented his own Hip-Hop flavor & w/ every new mixtape/album this flavor gets only better. Spitting nothing but realness, Apollo The Great is definitely one of the best storytellers in the rap game. He always reflects life through the lenses of Hip-Hop culture & turns every song into a real anthem for those who know what life is all about. 

“History Is Made” is a new chapter in the history of Hip-Hop culture told by the young emcee. It's one of those projects that represent Hip-Hop in its essence. When was the last time you had a chance to listen to a mixtape packed w/ songs that could make your soul shiver?

It's Apollo THEE Great, mothafakas, & history is made cuz Hip-Hop is more alive than ever & it ain’t going nowhere!

The rap game is known for having no rules. There's no formula of success & longevity in Hip-Hop. There’s only one direction that is a must-follow: “Be yourself & do you”. W/ every new step you take you gotta be “transitioning from fitting in to standing out” & this is exactly what an up-and-coming artist from Huston, Joose Castone, is proving w/ his latest mixtape called “Standing Out”. This mixtape shows to advantage Joose’s style which is a perfect mixture of mean Southern swag & mad rapping skills. On this project J. Castone strips down to his soul & gets really personal almost on every track. Lyrical content of the mixtape won't leave anyone cold cuz its concept is something everyone can relate to… at least if you know what “being a work in progress” means.

The strongest joints on the mixtape are “Standin’ Out”, “Bulletproof Mimix”, “Aaron Out”, “I Want It (I'm On)”, “Slow”, & “Errands”. 

Joose Castone… remember the name cuz this artist is ready to take over the game. 

Download HERE

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